To support the B&M team in coordinating and executing IMC activities for the BU/country, including assisting with market research, preparing inputs for marketing initiatives, and supporting tactical marketing delivery. The role contributes to marketing excellence through effective coordination, collaboration, and adherence to Group standards ensuring consistent and high quality implementation of marketing activities.
Job Summary
- Employer: Standard Bank
- Job Type: Full-time
- Location: Mbabane, Eswatini
- Category: Marketing
- Closing Date: 2026-10-13
Key Responsibilities
- To support the B&M team in coordinating and executing IMC activities for the BU/country, including assisting with market research, preparing inputs for marketing initiatives, and supporting tactical marketing delivery.
- The role contributes to marketing excellence through effective coordination, collaboration, and adherence to Group standards ensuring consistent and high quality implementation of marketing activities.
Requirements
- First Degree
- Communication, Business Commerce, Marketing
- 3-4 years Experience in supporting innovative marketing campaigns and content that resonate with target audiences, in working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM, using data and metrics to deliver campaigns. General coordination support to a group of professionals to assure effective working in a project environment, prioritising tasks and meeting deadlines in a fast-paced environment.
- Adopting Practical Approaches
- Articulating Information
- Challenging Ideas
- Checking Things
- Embracing Change
- Empowering Individuals
- Examining Information
- Following Procedures
- Interpreting Data
- Taking Action
- Team Working
- Upholding Standards
- Analysing and Interpreting Information
- Brand and Product Activations
- Campaign Planning & Execution
- Conducting Research
- Creative Content Development
- Creativity
- Digital Media and Advertising
- Earned Media & PR
- Integrated Marketing
- Integrated Marketing Measurement
- Leveraging Sponsorships
- Omnichannel Coordination
- Owned Media Management
- Paid Media Management
- Project Management (Project Mgmt)
- Stakeholder Management
- Write Effective Communications
How to Apply
About the Company
Standard Bank Eswatini operates as a prominent financial institution serving the personal banking needs of individuals across the country. Its official website, standardbank.co.sz, provides essential resources such as detailed pricing guides and general terms and conditions for its services. These documents ensure transparency and inform customers about the financial products available within Eswatini. As a key player, Standard Bank Eswatini is dedicated to supporting its clients with tailored banking solutions throughout the nation.
Personal banking solutions in Eswatini.
Website: https://www.standardbank.co.sz/eswatini/personal
Frequently Asked Questions
What qualifications are typically required for an Integrated Marketing & Communications Officer role at banks in Eswatini?
Most employers require a Bachelor's degree in Marketing, Communications, Public Relations, or Business Administration. Professional certifications from the Chartered Institute of Marketing (CIM) or Marketing Society of Eswatini are highly valued. Prior experience in financial services marketing gives candidates a significant advantage.
What are the typical day-to-day responsibilities of this role in Eswatini's banking sector?
You will coordinate multi-channel marketing campaigns across digital, print, and event platforms while ensuring brand consistency. Daily tasks include content creation, managing agency relationships, analyzing campaign performance, and supporting product launches. You will also handle internal communications and stakeholder engagement with branches across Eswatini.
How does the work culture in Eswatini's banking sector affect marketing professionals?
Eswatini's banking sector maintains formal corporate hierarchies with strong emphasis on respect for seniority and protocol. Marketing teams often work extended hours during campaign launches and quarter-end reporting periods. Professional dress codes are strictly enforced, and siSwati language skills are increasingly valued for local market engagement.
What career progression opportunities exist for marketing officers in Eswatini banks?
Progression typically follows a path from Officer to Senior Officer, then Manager, and eventually Head of Marketing or Communications. Some professionals transition to regional roles covering Southern Africa or move into product management and strategy positions. Continuous upskilling in digital marketing and data analytics accelerates advancement.
What employee benefits are standard for marketing roles in Eswatini's banking sector?
Standard benefits include medical aid coverage, pension or provident fund contributions, and annual leave of 20-25 days depending on employer policy. Many banks offer performance bonuses, study assistance for professional development, and funeral insurance. Benefits vary by employer and are usually detailed during the interview process.
How should I apply for marketing roles at banks in Eswatini, and what do employers prioritize?
Applications are typically submitted through company career portals, recruitment agencies, or direct email to HR departments. Employers prioritize candidates with demonstrated digital marketing skills, local market knowledge, and portfolios showing measurable campaign results. Strong references from previous supervisors and readiness for competency-based interviews are essential.