BUSINESS DEVELOPMENT MANAGER (BDM) – SNG Grant Thornton

Key Responsibilities

• Diversify ESTVA’s revenue streams and reduce reliance on government subvention through innovative commercial initiatives and sustainable business models.
• Lead multi-channel TV licence collection strategies, including digital platforms, enforcement initiatives, and public awareness campaigns, to improve compliance and maximise revenue.
• Drive advertising sales growth through the negotiation of high-value contracts, effective management of agency relationships, and the expansion of sponsorship opportunities.
• Secure alternative funding through grants, sponsorships, co-productions, and donor resource mobilisation.
• Build strategic partnerships and drive marketing initiatives to strengthen ESTVA’s brand visibility, credibility, and market reach.
• Position ESTVA as a competitive regional broadcaster by leveraging OTT platforms, digital monetisation opportunities, content licensing, and market penetration strategies in South Africa and beyond.
• Develop pricing models for advertising, sponsorships, and content licensing to maximise commercial returns.
• Conduct client needs analysis to inform programming, advertising inventory, and commercial strategy.
• Establish customer service and CRM systems to enhance client engagement, pipeline management, and service quality.
• Develop and implement an annual Business Development Plans aligned to ESTVA’s turnaround strategy and growth objectives.
• Introduce transparent policies for credit management, commissions, partnerships, and revenue reporting to strengthen governance and accountability.
• Implement cost containment measures and improved business processes aligned to ESTVA’s turnaround strategy and financial sustainability objectives
• Ensure compliance with the Broadcasting Act 2023, ESCCOM regulations, and applicable governance frameworks.
• Conduct market research on advertiser trends, regional benchmarks, and new revenue opportunities to inform strategic decisions.
• Mentor and coach sales and licence teams to strengthen digital monetisation, negotiation, proposal development, innovation, and performance culture.

Requirements

• Eswatini media and advertising landscape; deep understanding of local market dynamics.
• Broadcasting Act 2023 & ESCCOM regulations; compliance requirements for public broadcasters.
• TV licence fee models; best practices in collection and enforcement
• Digital monetisation strategies; OTT, VOD, social media, and streaming platforms.
• Public sector governance frameworks;
• Strategic Sales and Marketing capability.
• Strong negotiation and influencing skills.
• Financial acumen, commercial analysis, and revenue forecasting ability.
• Partnership development and stakeholder engagement skills.
• Market research, intelligence gathering, and opportunity identification.
• Leadership, coaching, and team performance management.
• High level of integrity, resilience, innovation, and professionalism.
• Master’s Degree in Business Administration (MBA), Strategic Management, Marketing, or a related field.
• Professional certifications in Sales, Marketing, or Project Management will be an added advantage.
• Minimum 7-10 years’ progressive experience in business development, sales management, or revenue generation.
• At least 3-5 years’ experience in a senior leadership role with proven accountability for revenue targets.
• Demonstrated success in partnership development, sponsorship acquisition, and donor resource mobilisation.
• Experience in managing and mentoring high-performing sales and marketing teams.
• Proven track record in a competitive media, broadcasting, or related commercial environment.

How to Apply