Job Summary
- Type: full-time
- Location: Ezulwini
- Category: Marketing
- Closing Date: 2026-05-12
Key Responsibilities
- A strong, consistent MTN brand presence across all consumer and corporate touchpoints
- Advertising and communication campaigns delivered on time, on brief, and within budget
- Full compliance with MTN Group CI standards across all materials
- Effective agency performance and strong working relationships
- Seamless alignment between ATL, BTL, digital, and media executions
- Ensure strict adherence to MTN Corporate Identity standards across all advertising, branding, and communication materials.
- Review and approve branding and communication assets prior to release into the market.
- Maintain and enforce CI guidelines across internal teams, agencies, and partners.
- Ensure all MTN events, sponsorships, activations, and promotions are supported with compliant and high-quality branding elements.
- Manage day-to-day relationships with appointed advertising and branding agencies.
- Develop clear and concise creative briefs aligned with marketing objectives.
- Guide and direct agencies to ensure delivery of high-quality creative work that meets brand and commercial objectives.
- Manage feedback loops, revisions, approvals, and final sign-off processes.
- Monitor agency performance against SLAs, timelines, and quality standards.
- Coordinate the development and rollout of integrated brand and advertising campaigns across all platforms (ATL, BTL, Digital).
- Ensure alignment of messaging, visuals, tone, and campaign objectives across all touchpoints.
- Work closely with internal stakeholders to plan, prioritise, and execute communication requirements.
- Maintain visibility and control over campaign calendars, production timelines, and deliverables.
- Work in close partnership with the Digital team to ensure timely delivery of content assets.
- Support the planning and execution of content calendars and production schedules.
- Ensure creative assets are optimised for relevant digital channels and formats.
- Support agile creative processes to respond to market and business needs quickly.
- Manage the media buying function, ensuring effective placement aligned to campaign objectives and target audiences.
- Liaise with media agencies and vendors to secure optimal rates and placements.
- Monitor media schedules, flighting, and delivery.
- Track and report on media performance in collaboration with relevant teams.
- Stay informed of consumer trends, media innovations, and emerging communication platforms.
- Proactively recommend new and innovative ways to strengthen brand visibility and engagement.
- Support experimentation with new formats, channels, and creative approaches while maintaining brand integrity.
Requirements
- Bachelor’s degree in marketing, Mass Communication, or a related field.
- 3 years’ experience in a marketing or Creative Agency or in Digital Marketing, and related roles.
- A digital marketing certification will be an added advantage.
- Ability to run content calendars, production pipelines, and agile creative processes
- Comfortable working fast, managing creators/agencies, and delivering consistently.
- Knowledge of telecom products, digital marketing, and consumer trends.
- Identifying new media that will effectively communicate to the market.
- CI adherence
- Strong creative thinking with hands-on content creation skills.
- Strong analytical and problem-solving abilities.
- Excellent communication and presentation skills.
- Attention to detail
How to Apply
About the Company
MTN Eswatini is a leading telecommunications company that provides a comprehensive suite of services across Eswatini. Its offerings encompass mobile voice and data, home internet solutions, and a variety of digital services designed for individuals and businesses. The company facilitates essential functions such as SIM registration and offers specialized business solutions to enterprises within the country. Customers throughout Eswatini can access these services via various retail touchpoints, online platforms, and through ongoing promotions like 'mega promo'. MTN Eswatini is dedicated to enhancing connectivity and digital access for the nation's populace.
Connecting Eswatini through mobile, internet, and digital solutions.
Website: https://www.mtn.co.sz/
Frequently Asked Questions
What are the typical educational qualifications and experience required for a Brand and Communications Coordinator role in Eswatini?
Usually, a Bachelor's degree in Marketing, Communications, Public Relations, or a related field is expected. Practical experience in marketing or communications, perhaps through internships or junior roles, is also highly valued.
What would be the common day-to-day responsibilities for a Brand and Communications Coordinator at a company like MTN Eswatini?
Daily tasks often include assisting with campaign development and execution, managing social media channels, and coordinating with creative agencies. You would also be involved in drafting communications materials and monitoring brand consistency.
What is the typical work culture and what are the general expectations for employees in marketing roles within Eswatini?
Eswatini workplaces often value respect, teamwork, and a professional demeanor, with an emphasis on timely delivery. Communication is generally hierarchical, and building good relationships with colleagues and stakeholders is crucial.
What are the realistic career progression opportunities for a Brand and Communications Coordinator in Eswatini?
Successful coordinators can often advance to roles like Brand Specialist, Communications Officer, or even Marketing Manager with further experience and skill development. Continuous learning and taking on more complex projects are key for growth.
What are the common benefits package components for a marketing role in a large Eswatini company?
Most reputable employers in Eswatini offer a standard benefits package including annual leave, sick leave, and sometimes compassionate leave. Medical aid and pension fund contributions are also commonly provided.
What do employers in Eswatini typically look for in applications for marketing roles, and how should one tailor their application?
Employers seek candidates with relevant qualifications, demonstrable experience in marketing or communications, and strong soft skills like communication and problem-solving. It's crucial to submit a well-written CV and cover letter highlighting local market understanding and relevant achievements.