To design, implement, and manage strategies that drive customer acquisition, engagement, and retention in the youth and mass market segments, ensuring MTN remains competitive and relevant to these key demographics.
Job Summary
- Type: full-time
- Location: Ezulwini
- Category: Marketing
- Closing Date: 2026-05-12
Key Responsibilities
- Conduct research on consumer behavior, preferences, and trends within youth and mass segments.
- Identify opportunities for new products, bundles, and digital services tailored to affordability and lifestyle needs.
- Design and launch innovative offers and campaigns targeting youth and mass markets.
- Collaborate with product, sales, and digital teams to ensure effective rollout.
- Monitor campaign performance and adjust strategies based on analytics.
- Build partnerships with schools, universities, and community organizations.
- Leverage digital platforms and social media to strengthen engagement with younger audiences.
- Coordinate events, sponsorships, and activations that resonate with mass and youth consumers.
- Track KPIs such as subscriber growth, ARPU (Average Revenue Per User), churn rate, and campaign ROI.
- Prepare reports and presentations for management on segment
Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, Consumer Behaviour, or related field.
- Experience: Up to 3 years in marketing, product management, or customer engagement, preferably with youth or mass-focused segments.
- Skills:
Strong analytical and problem-solving abilities. - Experience in business analytics and market research.
- Excellent communication and presentation skills.
- Knowledge of telecom products, digital marketing, and consumer trends.
How to Apply
About the Company
MTN Eswatini is a leading telecommunications company that provides a comprehensive suite of services across Eswatini. Its offerings encompass mobile voice and data, home internet solutions, and a variety of digital services designed for individuals and businesses. The company facilitates essential functions such as SIM registration and offers specialized business solutions to enterprises within the country. Customers throughout Eswatini can access these services via various retail touchpoints, online platforms, and through ongoing promotions like 'mega promo'. MTN Eswatini is dedicated to enhancing connectivity and digital access for the nation's populace.
Connecting Eswatini through mobile, internet, and digital solutions.
Website: https://www.mtn.co.sz/
Frequently Asked Questions
What are the typical educational qualifications required for a Graduate Youth and Mass Marketing role in Eswatini?
Generally, a bachelor's degree in Marketing, Business Administration, Communications, or a related field is expected. Employers in Eswatini often look for strong academic performance and relevant coursework in marketing principles.
What kind of day-to-day responsibilities can I expect as a Graduate in Youth and Mass Marketing?
You would likely assist in developing and executing marketing campaigns targeting youth and general mass market segments. This involves market research, content creation support, social media management, and event coordination. You would also support data analysis to measure campaign effectiveness.
What is the typical work culture and professional expectation for graduates in corporate Eswatini?
Eswatini's corporate culture often values respect, professionalism, and collaboration, even in fast-paced environments like telecommunications. Punctuality, initiative, and a willingness to learn are highly regarded for new graduates.
What are the realistic career progression opportunities for a Graduate Marketing role in Eswatini?
After gaining experience, you could advance to roles like Marketing Officer, Brand Specialist, or Segment Manager. Continued learning and demonstrating initiative are key for upward mobility within the Eswatini corporate landscape.
What typical benefits package can a graduate expect from a large Eswatini employer?
Large corporations in Eswatini generally offer competitive benefits including medical aid, pension fund contributions, and standard annual leave days. Some may also provide transport allowances or opportunities for professional development.
What does the application process typically involve, and what do Eswatini employers look for in graduate candidates?
The process usually includes submitting a CV and cover letter, followed by interviews and sometimes assessments. Employers seek candidates with strong academic records, relevant internships, demonstrable communication skills, and a proactive attitude.